Less noise. Only what matters for what you're doing right now.
Attention Filter is a quiet browser extension. Tell it what you're focused on this week, and the links and articles that don't fit are gently turned down. Nothing is blocked. Everything has a reason.
How it works
- 1
Write one sentence
"What are you mainly focused on this week?" That's the whole setup. It takes under a minute, with no account and no settings.
- 2
Browse as usual
Links and articles that match your focus look normal. The rest fade slightly, so your eye goes to what matters first.
- 3
See the reason, change it if you like
Hover over any link for a plain one-line reason. One click changes it, pauses a site, or turns the whole thing off.
What it looks like
Focus this week: "Choosing a CRM for our 10-person sales team."
Always let through
You hear your own name across a noisy room, even when you weren't listening. Attention Filter works the same way. Add a few names, clients or topics, and they always come through at full strength, whatever your focus is this week.
What it is not
- Not a blocker. Nothing is hidden. Faded links still work.
- Not an assistant. No chat, no summaries, no writing.
- Not an agent. It never clicks, sends or does anything for you.
- No notifications. No pings, streaks or scores.
Privacy, in plain words
- To judge a link, only its title and a short snippet are sent. Never the full page.
- Nothing is stored. Your focus sentence stays in your browser.
- Banking, email and health sites are skipped by default.
- Pause it on any site, or turn it off completely, with one click.
Your brain already filters. We just help it.
In 1958, psychologist Donald Broadbent suggested that the brain works like a gate: it blocks everything you're not paying attention to, before you ever notice it.
A few years later, Anne Treisman showed it's more subtle than that. The brain doesn't block unimportant things. It turns them down, like lowering the volume. That's why something that really matters, like your own name, still gets through.
Most focus tools work like Broadbent's gate, and people end up switching them off. Attention Filter works like Treisman's volume knob: less important things get quieter, and what matters still reaches you.
Questions
Will I miss something important?
Faded links are still there and still clickable. Anything on your Always let through list stays at full strength. If a signal looks wrong, one click changes it.
Do I need to know anything about AI?
No. You write one ordinary sentence about your week. There are no prompts, profiles or settings to tune.
Which browsers does it work in?
The first version is for Chrome on desktop. Other browsers may follow.
What does it cost?
The early test is free. We'll decide on pricing later, and tell testers first.
How do I turn it off?
Click the extension icon and choose pause for this site or everywhere. Or remove it like any other extension.
Try it early
We're looking for a small group of people who read a lot for work.
Join the early test group